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Role: Product Marketing Manager

Location: US Wide

What they do

  • Unacast is a human mobility data company committed to understanding how people move around on the planet.
  • Sophisticated and data-driven commercial real estate professionals, retailers, researchers, analysts, and data scientists use Unacast, the most accurate understanding of human activity in the physical world.
  • Their clients, such as ShopperTrak, Carto, ESRI, and Midwood Investments & Development leverage our wide range of mobility products to analyze foot traffic from millions of stores and venues, understand mobility patterns on a neighborhood level and migration patterns across the country, enabling them to make smarter decisions and build better products.
  • Recognized as the top company to work for in NYC two years in a row by BuiltNYC, Unacast has raised more than $35m from investors and has been awarded multiple awards for its technology platform, its rapid company growth, and Nordic-inspired culture.

Key Customers

ShopperTrak | Carto | ESRI | Midwood Investments & Development

Useful Links

About the role

  • Market Unacast’s human mobility data and products to companies within research, retail analytics, real estate, media, and transportations
  • Help shape the development of the product and marketing approach in partnership with Unacast’s Research, Data, and Engineering teams
  • Direct, develop and manage content – including web copy – in support of marketing plans and deliverables
  • Develop content and materials to enable sales teams to engage and influence customers and prospects
  • Work with customers and prospects to understand persona attributes to translate into marketing strategies, messaging, and collateral
  • Create persona profiles that map targeted prospects’ goals, challenges, and preferred information sources onto
  • Research and analyze competitive products and vendors to arm Sales, inform collateral creation, and to help define marketing campaigns
  • Cultivate and nurture close customer relationships in order to capture the authentic voice of the customer
  • Research and define customer segmentation to reach new markets, users, improve engagement, and drive
  • Pipeline through more targeted campaigns and enablement efforts

About you

  • 3+ years experience in product marketing roles with SaaS, DaaS, enterprise analytics solutions or data products
  • Experience marketing a data/analytics product to a technical audience
  • Ability to work closely with tech teams & development professionals to articulate complex value propositions
  • Successful track record launching SaaS products working effectively across marketing and sales organizations
  • Excellent communication (written and verbal), interpersonal, and presentation skills
  • Builds relationships; has the appropriate diplomatic skills to work collaboratively with cross-functional teams
  • Strong business acumen; has the ability to establish and manage external relationships, and has the ability to represent the company with clients.
  • Strong communication and presentation skills; is an effective communicator who thinks strategically, speaks easily to large and small groups
  • Able to crisply articulate technical concepts to executives and non-technical audiences
  • Experienced in conducting competitive analysis, including competitive matrices and battle cards
  • Proven track record in using visual storytelling to tell a story to customers

Interested?

Speak to your contact at Org 3D who can answer any questions you have and set a call up with the client.

Not for you?

Refer somebody else. We’ll give you $1000 if they land the role!

Afternoons

After lunch, our target markets have risen, and so your duties will shift to maximising time with people on the phone. This will involve:

Business development
You’ll take the details gathered in the morning to reach out to new prospects, which may include phoning prospects, then booking in Zoom calls after.

Following up
Some clients and candidates will need a bit of chasing after you’ve spoken to them. This might involve getting interview feedback.

Headhunting
As for the candidates you previously headhunted who haven’t yet responded on LinkedIn, you’ll reach out to them again.

Wrapping up
You’ll perhaps confirm interviews, send calendar invites or proposals for retained projects. There will be a team debrief, and you’ll reflect to enable goal setting for the next day.

Mornings

Mornings are when all our clients, candidates and prospects are asleep, so this is our preparation time. This consists of mostly marketing activities:

Goal setting
Goal setting for what you will get out of the day is a crucial part of how we work. You should note that things change, so midweek you may have to tweak it to stay on track.

Communication
Overnight there may have been offers made, interview feedback, responses to marketing emails, or calls booked in. You’ll reply to these, so recipients will see it first thing their time.

Discovery
You’ll use the likes of Crunchbase, LinkedIn and ZoomInfo to discover exciting companies and their people’s details in our niche, and the best candidates to network with.

Build projects
This is gathering all the information from the previous step. You’ll set up email campaigns with tailored messaging, as well as create bespoke video pitches.

Need our help?Fill in your details and let us know a little more about the role(s) you’re looking to fill. One of the team will then be in touch to discuss how we can help.



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