Role: Product Marketing Manager

Location: US Wide

What they do

  • Unacast is a human mobility data company committed to understanding how people move around on the planet.
  • Sophisticated and data-driven commercial real estate professionals, retailers, researchers, analysts, and data scientists use Unacast, the most accurate understanding of human activity in the physical world.
  • Their clients, such as ShopperTrak, Carto, ESRI, and Midwood Investments & Development leverage our wide range of mobility products to analyze foot traffic from millions of stores and venues, understand mobility patterns on a neighborhood level and migration patterns across the country, enabling them to make smarter decisions and build better products.
  • Recognized as the top company to work for in NYC two years in a row by BuiltNYC, Unacast has raised more than $35m from investors and has been awarded multiple awards for its technology platform, its rapid company growth, and Nordic-inspired culture.

Key Customers

ShopperTrak | Carto | ESRI | Midwood Investments & Development

Useful Links

About the role

  • Market Unacast’s human mobility data and products to companies within research, retail analytics, real estate, media, and transportations
  • Help shape the development of the product and marketing approach in partnership with Unacast’s Research, Data, and Engineering teams
  • Direct, develop and manage content – including web copy – in support of marketing plans and deliverables
  • Develop content and materials to enable sales teams to engage and influence customers and prospects
  • Work with customers and prospects to understand persona attributes to translate into marketing strategies, messaging, and collateral
  • Create persona profiles that map targeted prospects’ goals, challenges, and preferred information sources onto
  • Research and analyze competitive products and vendors to arm Sales, inform collateral creation, and to help define marketing campaigns
  • Cultivate and nurture close customer relationships in order to capture the authentic voice of the customer
  • Research and define customer segmentation to reach new markets, users, improve engagement, and drive
  • Pipeline through more targeted campaigns and enablement efforts

About you

  • 3+ years experience in product marketing roles with SaaS, DaaS, enterprise analytics solutions or data products
  • Experience marketing a data/analytics product to a technical audience
  • Ability to work closely with tech teams & development professionals to articulate complex value propositions
  • Successful track record launching SaaS products working effectively across marketing and sales organizations
  • Excellent communication (written and verbal), interpersonal, and presentation skills
  • Builds relationships; has the appropriate diplomatic skills to work collaboratively with cross-functional teams
  • Strong business acumen; has the ability to establish and manage external relationships, and has the ability to represent the company with clients.
  • Strong communication and presentation skills; is an effective communicator who thinks strategically, speaks easily to large and small groups
  • Able to crisply articulate technical concepts to executives and non-technical audiences
  • Experienced in conducting competitive analysis, including competitive matrices and battle cards
  • Proven track record in using visual storytelling to tell a story to customers

Interested?

Speak to your contact at Org 3D who can answer any questions you have and set a call up with the client.

Not for you?

Refer somebody else. We’ll give you $1000 if they land the role!