Role: VP Marketing / CMO

Location: US Wide

What they do

ThreatMark Anti-Fraud Suite (AFS) is the most advanced fraud prevention solution, with a unique feature set & scope. Our comprehensive solution covers protections across the entire customer journey, through:

Layer 1 – Threat Detection – early warning scope where threats are detected even before they make any damage

Layer 2 – Identity Verification – where legitimate users are verified and fraudsters are denied

Layer 3 – Transaction Risk Analysis – where all transactions are evaluated, monitored and scored

  • $3m in funding to purely fuel growth in the US and UK/Europe.
  • Dan has a 3-year growth plan in place doubling size each year.
  • Established in 2016 – 70 people in the firm, 150 in a year
  • Established engineering and product team in the Czech Republic
  • Next year-end of 1st Q they are looking at raising a Series A round of between $10m – $12m to further fuel growth.
  • Currently in the US seeking their new HQ (likely to be in S Carolina)
  • Currently, have 25 customers mostly spread around Central Europe they are focusing on growth in UK, Germany, France, Nordics etc
  • Currently around $15m ARR and plan to get to $45m in 3 years so achievable with stretch targets also in place.

About the role

  • Owning the positioning of marketing for North America and potentially EMEA by aligning and communicating with our Sales, Business Development and Customer Success teams on results, vision and actions.
  • Leading multiple marketing functions across North America to launch new products, enable a global sales force, ideate on key campaigns, and develop go-to-market strategies.
  • Telling the world, the Threatmark story as a 21st C marketing Leader in a compelling way across all channels, highlighting our unique value propositions in alignment with the overall Threatmark brand
  • Creating strategies and campaigns, conceiving, architecting, and deploying omni channel campaigns focused on awareness and conversion to sales and audience engagement
  • Growing and working with a team of marketers to drive key business metrics including leads, MQLs, SQLs, and Opportunities
  • Developing and managing marketing budget, measuring and optimizing marketing programs to ensure activities are effective, efficient, and demonstrate ROI.
  • Building a strong trusted relationship with the Sales team and leadership while contributing updates in sales pipeline meetings and supporting revenue-generating initiatives.
  • Collaborating with cross functional leaders to solve sales challenges and identify opportunities that lead to better sales conversion

About you

  • Owning the positioning of marketing for North America and potentially EMEA by aligning and communicating with our Sales, Business Development and Customer Success teams on results, vision and actions.
  • Leading multiple marketing functions across North America to launch new products, enable a global sales force, ideate on key campaigns, and develop go-to-market strategies.
  • Telling the world, the Threatmark story as a 21st C marketing Leader in a compelling way across all channels, highlighting our unique value propositions in alignment with the overall Threatmark brand
  • Creating strategies and campaigns, conceiving, architecting, and deploying omni channel campaigns focused on awareness and conversion to sales and audience engagement
  • Growing and working with a team of marketers to drive key business metrics including leads, MQLs, SQLs, and Opportunities
  • Developing and managing marketing budget, measuring and optimizing marketing programs to ensure activities are effective, efficient, and demonstrate ROI.
  • Building a strong trusted relationship with the Sales team and leadership while contributing updates in sales pipeline meetings and supporting revenue-generating initiatives.
  • Collaborating with cross functional leaders to solve sales challenges and identify opportunities that lead to better sales conversion

Interested?

Speak to your contact at Org 3D who can answer any questions you have and set a call up with the client.

Not for you?

Refer somebody else. We’ll give you $1000 if they land the role!