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Role: VP Marketing / CMO

Location: US Wide

What they do

ThreatMark Anti-Fraud Suite (AFS) is the most advanced fraud prevention solution, with a unique feature set & scope. Our comprehensive solution covers protections across the entire customer journey, through:

Layer 1 – Threat Detection – early warning scope where threats are detected even before they make any damage

Layer 2 – Identity Verification – where legitimate users are verified and fraudsters are denied

Layer 3 – Transaction Risk Analysis – where all transactions are evaluated, monitored and scored

  • $3m in funding to purely fuel growth in the US and UK/Europe.
  • Dan has a 3-year growth plan in place doubling size each year.
  • Established in 2016 – 70 people in the firm, 150 in a year
  • Established engineering and product team in the Czech Republic
  • Next year-end of 1st Q they are looking at raising a Series A round of between $10m – $12m to further fuel growth.
  • Currently in the US seeking their new HQ (likely to be in S Carolina)
  • Currently, have 25 customers mostly spread around Central Europe they are focusing on growth in UK, Germany, France, Nordics etc
  • Currently around $15m ARR and plan to get to $45m in 3 years so achievable with stretch targets also in place.

About the role

  • Owning the positioning of marketing for North America and potentially EMEA by aligning and communicating with our Sales, Business Development and Customer Success teams on results, vision and actions.
  • Leading multiple marketing functions across North America to launch new products, enable a global sales force, ideate on key campaigns, and develop go-to-market strategies.
  • Telling the world, the Threatmark story as a 21st C marketing Leader in a compelling way across all channels, highlighting our unique value propositions in alignment with the overall Threatmark brand
  • Creating strategies and campaigns, conceiving, architecting, and deploying omni channel campaigns focused on awareness and conversion to sales and audience engagement
  • Growing and working with a team of marketers to drive key business metrics including leads, MQLs, SQLs, and Opportunities
  • Developing and managing marketing budget, measuring and optimizing marketing programs to ensure activities are effective, efficient, and demonstrate ROI.
  • Building a strong trusted relationship with the Sales team and leadership while contributing updates in sales pipeline meetings and supporting revenue-generating initiatives.
  • Collaborating with cross functional leaders to solve sales challenges and identify opportunities that lead to better sales conversion

About you

  • Owning the positioning of marketing for North America and potentially EMEA by aligning and communicating with our Sales, Business Development and Customer Success teams on results, vision and actions.
  • Leading multiple marketing functions across North America to launch new products, enable a global sales force, ideate on key campaigns, and develop go-to-market strategies.
  • Telling the world, the Threatmark story as a 21st C marketing Leader in a compelling way across all channels, highlighting our unique value propositions in alignment with the overall Threatmark brand
  • Creating strategies and campaigns, conceiving, architecting, and deploying omni channel campaigns focused on awareness and conversion to sales and audience engagement
  • Growing and working with a team of marketers to drive key business metrics including leads, MQLs, SQLs, and Opportunities
  • Developing and managing marketing budget, measuring and optimizing marketing programs to ensure activities are effective, efficient, and demonstrate ROI.
  • Building a strong trusted relationship with the Sales team and leadership while contributing updates in sales pipeline meetings and supporting revenue-generating initiatives.
  • Collaborating with cross functional leaders to solve sales challenges and identify opportunities that lead to better sales conversion

Interested?

Speak to your contact at Org 3D who can answer any questions you have and set a call up with the client.

Not for you?

Refer somebody else. We’ll give you $1000 if they land the role!

Afternoons

After lunch, our target markets have risen, and so your duties will shift to maximising time with people on the phone. This will involve:

Business development
You’ll take the details gathered in the morning to reach out to new prospects, which may include phoning prospects, then booking in Zoom calls after.

Following up
Some clients and candidates will need a bit of chasing after you’ve spoken to them. This might involve getting interview feedback.

Headhunting
As for the candidates you previously headhunted who haven’t yet responded on LinkedIn, you’ll reach out to them again.

Wrapping up
You’ll perhaps confirm interviews, send calendar invites or proposals for retained projects. There will be a team debrief, and you’ll reflect to enable goal setting for the next day.

Mornings

Mornings are when all our clients, candidates and prospects are asleep, so this is our preparation time. This consists of mostly marketing activities:

Goal setting
Goal setting for what you will get out of the day is a crucial part of how we work. You should note that things change, so midweek you may have to tweak it to stay on track.

Communication
Overnight there may have been offers made, interview feedback, responses to marketing emails, or calls booked in. You’ll reply to these, so recipients will see it first thing their time.

Discovery
You’ll use the likes of Crunchbase, LinkedIn and ZoomInfo to discover exciting companies and their people’s details in our niche, and the best candidates to network with.

Build projects
This is gathering all the information from the previous step. You’ll set up email campaigns with tailored messaging, as well as create bespoke video pitches.

Need our help?Fill in your details and let us know a little more about the role(s) you’re looking to fill. One of the team will then be in touch to discuss how we can help.



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