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Role: Growth Marketing Lead, Engagement and Retention

Location: US Wide

What they do

  • Financial infrastructure for the creator economy.
  • Your favorite digital creators—the ones you follow every day on YouTube, Instagram, TikTok or Twitch—aren’t just extraordinarily talented personalities and community builders. They’re also businesses.
  • That means they have business needs—managing revenues, expenses, savings, credit, banking.
  • Karat is building products that help creators spend less time worrying about finances so they can focus on creating.
  • They’re building a new category, which requires them to evangelize broadly and laser-focus on high-performance acquisition channels. That’s where you come in.
Why Karat?
  • Huge opportunity. The creator economy just flew past a $50b milestone despite zero infra for creator banking. It’s our race to lose.
  • Fascinating problems. We reduce financial risk so creators can take creative risks. The work you do in building a creator bank quite literally impacts contemporary culture.
  • The right team. We’ve worked at the largest investment banks (Goldman Sachs, Morgan Stanley), investment managers (Blackstone, TPG), and social networks (Instagram). We started this company to leverage our experiences to help creators.
  • Culture. We love hanging out with board games, delicious dinners, and brisk hikes as much as we enjoy delving into personal philosophy, management theory, and nitty gritty business details. Don’t be afraid to bring yourself to work!
  • Resources and growth. We’re well capitalized from top investors like Signal Fire and Union Square Ventures; CEOs from YouTube, Twitter, Wealthfront, and CAA; and investors including Twitch co-founder Kevin Lin, Y Combinator, CRV, and Coatue. We keep a lean team, and this is a rare opportunity to join. You’ll learn a lot, build foundational products, and grow as our company scales.

Useful Links

About the role

  • Develop the lifecycle strategy and playbook for engagement, loyalty and winback programs from the ground up
  • Establish a measurement & experimentation framework, relentlessly testing new ideas and digging deep creatively
  • Use quantitative and qualitative data to prioritize efforts; collaborate cross-functionally (sales, data, product, and customer success, etc.) to run iterative tests throughout the funnel, using the results to drive KPI’s
  • Own data measurement and reporting, and regularly communicate to internal stakeholders and help in forecasting future growth

About you

  • 5+ years of experience
  • Skills in experimentation, iterating, and scaling growth processes
  • A desire to be in a fast and ambiguous environment, entrepreneurial and results-oriented
  • Experience working in an early-stage startup environment, leading marketing / lifecycle growth
  • Highly analytical with a desire to be creative and craft compelling copy
  • Passion for, and nuanced view of, the creator market
  • Ruthless prioritization and urgency for aggressive targets
  • The same moxie as creators: inventiveness, hustle, and a smile
  • Most likely to live in LA or NY. We’re a remote team, but creators concentrate on the coasts.

Interested?

Speak to your contact at Org 3D who can answer any questions you have and set a call up with the client.

Not for you?

Refer somebody else. We’ll give you $1000 if they land the role!

Afternoons

After lunch, our target markets have risen, and so your duties will shift to maximising time with people on the phone. This will involve:

Business development
You’ll take the details gathered in the morning to reach out to new prospects, which may include phoning prospects, then booking in Zoom calls after.

Following up
Some clients and candidates will need a bit of chasing after you’ve spoken to them. This might involve getting interview feedback.

Headhunting
As for the candidates you previously headhunted who haven’t yet responded on LinkedIn, you’ll reach out to them again.

Wrapping up
You’ll perhaps confirm interviews, send calendar invites or proposals for retained projects. There will be a team debrief, and you’ll reflect to enable goal setting for the next day.

Mornings

Mornings are when all our clients, candidates and prospects are asleep, so this is our preparation time. This consists of mostly marketing activities:

Goal setting
Goal setting for what you will get out of the day is a crucial part of how we work. You should note that things change, so midweek you may have to tweak it to stay on track.

Communication
Overnight there may have been offers made, interview feedback, responses to marketing emails, or calls booked in. You’ll reply to these, so recipients will see it first thing their time.

Discovery
You’ll use the likes of Crunchbase, LinkedIn and ZoomInfo to discover exciting companies and their people’s details in our niche, and the best candidates to network with.

Build projects
This is gathering all the information from the previous step. You’ll set up email campaigns with tailored messaging, as well as create bespoke video pitches.

Need our help?Fill in your details and let us know a little more about the role(s) you’re looking to fill. One of the team will then be in touch to discuss how we can help.



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