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Demand Generation Manager

Demand Generation Manager

Looking to challenge yourself in a start-up environment?

Marketers wanted by our client to manage the Demand Generation efforts for this start-up with an award-winning culture.

Make the most of your skills working with a data product that focuses on location data for a variety of verticals – product is trusted already by institutions such as Harvard and MIT.

The Job

  • Build campaigns that aim to increase both new and existing business
  • Test, measure, and analyse the performance of all the campaigns, making recommendations for their improvement
  • Report back to the VP of Marketing on the success of the various marketing channels used

About You

  • Previously had 2+ years’ experience in B2B demand generation
  • Have previously created and overseen campaigns using a variety of marketing channels
  • Working knowledge of HubSpot
  • Motivated by a start-up challenge


  • $120k-$140k base
  • Company benefits
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Job Overview
Offered Salary
Job Location

Need our help?Fill in your details and let us know a little more about the role(s) you’re looking to fill. One of the team will then be in touch to discuss how we can help.


After lunch, our target markets have risen, and so your duties will shift to maximising time with people on the phone. This will involve:

Business development
You’ll take the details gathered in the morning to reach out to new prospects, which may include phoning prospects, then booking in Zoom calls after.

Following up
Some clients and candidates will need a bit of chasing after you’ve spoken to them. This might involve getting interview feedback.

As for the candidates you previously headhunted who haven’t yet responded on LinkedIn, you’ll reach out to them again.

Wrapping up
You’ll perhaps confirm interviews, send calendar invites or proposals for retained projects. There will be a team debrief, and you’ll reflect to enable goal setting for the next day.


Mornings are when all our clients, candidates and prospects are asleep, so this is our preparation time. This consists of mostly marketing activities:

Goal setting
Goal setting for what you will get out of the day is a crucial part of how we work. You should note that things change, so midweek you may have to tweak it to stay on track.

Overnight there may have been offers made, interview feedback, responses to marketing emails, or calls booked in. You’ll reply to these, so recipients will see it first thing their time.

You’ll use the likes of Crunchbase, LinkedIn and ZoomInfo to discover exciting companies and their people’s details in our niche, and the best candidates to network with.

Build projects
This is gathering all the information from the previous step. You’ll set up email campaigns with tailored messaging, as well as create bespoke video pitches.