Marketing Director | Data Analytics Platform
Our client is a data analytics company looking for a Sr. Marketing Manager to join the team.
Have a huge impact – Work directly with the CEO to direct the marketing vision!
- Lead the development of demand generation and account-specific ABM strategy to create brand awareness, drive engagements, and accelerate pipeline
- Create marketing personas tied to specific customer needs and preferences and map digital buyers’ journeys
- Communicate the value proposition of clients’ products/services and ensure marketing materials are on message and on voice
Essential Skills and Experience:
- B2B SaaS experience essential
- Account-based Marketing experience essential
- Proven track record generating strong qualified lead volume against tracked metrics
- Ability to work both strategically and in a hands-on fashion
- Working knowledge across the entire marketing technology stack
- Excellent communication skills to clearly convey ideas and data to a variety of audiences
- Comfortable working in a startup environment
- Circa $130k-$140k base + Benefits
- Company benefits