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Marketing Director | Data Analytics Platform

Marketing Director | Data Analytics Platform

Our client is a data analytics company looking for a Sr. Marketing Manager to join the team.

 

Have a huge impact – Work directly with the CEO to direct the marketing vision!

 

The Job

 

  • Lead the development of demand generation and account-specific ABM strategy to create brand awareness, drive engagements, and accelerate pipeline
  • Create marketing personas tied to specific customer needs and preferences and map digital buyers’ journeys
  • Communicate the value proposition of clients’ products/services and ensure marketing materials are on message and on voice

 

Essential Skills and Experience:

 

  • B2B SaaS experience essential
  • Account-based Marketing experience essential
  • Proven track record generating strong qualified lead volume against tracked metrics
  • Ability to work both strategically and in a hands-on fashion
  • Working knowledge across the entire marketing technology stack
  • Excellent communication skills to clearly convey ideas and data to a variety of audiences
  • Comfortable working in a startup environment

 

Package

 

  • Circa $130k-$140k base + Benefits
  • Company benefits
Maximum file size: 78 MB.

Job Overview
Category
Marketing
Offered Salary
150000
Consultant
Afternoons

After lunch, our target markets have risen, and so your duties will shift to maximising time with people on the phone. This will involve:

Business development
You’ll take the details gathered in the morning to reach out to new prospects, which may include phoning prospects, then booking in Zoom calls after.

Following up
Some clients and candidates will need a bit of chasing after you’ve spoken to them. This might involve getting interview feedback.

Headhunting
As for the candidates you previously headhunted who haven’t yet responded on LinkedIn, you’ll reach out to them again.

Wrapping up
You’ll perhaps confirm interviews, send calendar invites or proposals for retained projects. There will be a team debrief, and you’ll reflect to enable goal setting for the next day.

Mornings

Mornings are when all our clients, candidates and prospects are asleep, so this is our preparation time. This consists of mostly marketing activities:

Goal setting
Goal setting for what you will get out of the day is a crucial part of how we work. You should note that things change, so midweek you may have to tweak it to stay on track.

Communication
Overnight there may have been offers made, interview feedback, responses to marketing emails, or calls booked in. You’ll reply to these, so recipients will see it first thing their time.

Discovery
You’ll use the likes of Crunchbase, LinkedIn and ZoomInfo to discover exciting companies and their people’s details in our niche, and the best candidates to network with.

Build projects
This is gathering all the information from the previous step. You’ll set up email campaigns with tailored messaging, as well as create bespoke video pitches.

Need our help?Fill in your details and let us know a little more about the role(s) you’re looking to fill. One of the team will then be in touch to discuss how we can help.