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NetbaseQuid - Success Story

Social media analytics SaaS solution

The Challenge

Netbase operate in a highly competitive space so the need for high performing talent with an understanding of their niche is critical.

Their business has enjoyed a large growth period over the last few years and hiring managers across several business functions in both the USA and UK needed support to achieve their growth plans.

The Solution

As Netbase were hiring at a continuous rate, Org3D adopted a ‘talent pipelining’ approach.

This initially involved thoroughly mapping out all relevant employees within competing organizations in the social media analytics space.

Using multiple touchpoints, the task was to then constantly network, engage and nurture this talent; sharing the successes at Netbase and explaining how joining them would be advantageous to their careers.

The Results

On average, Org3D were recruiting a new team member into Netbase every month. Each hire had relevant social media / marketing analytics experience, with a number of these individual being headhunted from direct competitors.

  • Multiple Sales Director hires across the USA & UK
  • VP Market Development – USA
  • Data Analysts – USA
  • Customer Success Managers – USA
  • Sales Engineer – USA
  • Technical Writer – USA

The Feedback

Org3D produced quality candidates, resulting in us making a hire within two weeks. They worked around the clock to find us the best candidates fitting our very specific guidelines

Emily HobermanVP of Sales

Org3D lift the difficult work of initial resume reviews and conversations off the hiring managers plate so they can focus on secondary interviews and business objectives.

Cassie TisdellVP of Customer Success
Afternoons

After lunch, our target markets have risen, and so your duties will shift to maximising time with people on the phone. This will involve:

Business development
You’ll take the details gathered in the morning to reach out to new prospects, which may include phoning prospects, then booking in Zoom calls after.

Following up
Some clients and candidates will need a bit of chasing after you’ve spoken to them. This might involve getting interview feedback.

Headhunting
As for the candidates you previously headhunted who haven’t yet responded on LinkedIn, you’ll reach out to them again.

Wrapping up
You’ll perhaps confirm interviews, send calendar invites or proposals for retained projects. There will be a team debrief, and you’ll reflect to enable goal setting for the next day.

Mornings

Mornings are when all our clients, candidates and prospects are asleep, so this is our preparation time. This consists of mostly marketing activities:

Goal setting
Goal setting for what you will get out of the day is a crucial part of how we work. You should note that things change, so midweek you may have to tweak it to stay on track.

Communication
Overnight there may have been offers made, interview feedback, responses to marketing emails, or calls booked in. You’ll reply to these, so recipients will see it first thing their time.

Discovery
You’ll use the likes of Crunchbase, LinkedIn and ZoomInfo to discover exciting companies and their people’s details in our niche, and the best candidates to network with.

Build projects
This is gathering all the information from the previous step. You’ll set up email campaigns with tailored messaging, as well as create bespoke video pitches.

Need our help?Fill in your details and let us know a little more about the role(s) you’re looking to fill. One of the team will then be in touch to discuss how we can help.



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