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Role: Senior Marketing Manager

Location: US Remote

Package: $120k-$140k base + benefits

What they do

  • Brightmetrics is an analytics tool that pulls together and organizes  call and interaction data into customizable perspectives that make sense for teams.
  • They provide the ability to drill down into that data as far as necessary, enabling customers to understand not only trends but context to make better-informed business decisions.
  • Brightmetrics is intuitive, allowing slicing and dicing of data until  the perspectives match any unique business challenges.
  • Whether customers use Brightmetrics UC Analytics™, Contact Center Analytics™, CCaaS Analytics™, or additionally with their REAL TIME Analytics™, Brightmetrics helps attain meaningful and actionable information that enables improvement of:
  • 1. Customer Experience
  • 2. Operational Efficiency and Productivity
  • 3. Call/Agent Transparency
  • In addition to democratizing data for entire management teams, Brightmetrics offers unique insight for technical teams that help them deliver the optimal level of telephony services for their organizations.
  • Customers are able to gain an advantage; foreseeing challenges and making quick and informed decisions that will ultimately increase customer satisfaction and retention, as well as benefit the employee culture and brand.

Key Customers

Jeunesse | Sunrun | Hatch | Virginia Garcia Memorial Health Centre | City of Santa Rosa

About the role

  • Lead the development of demand generation and account-specific ABM strategy in partnership with the sales teams to create brand awareness, drive engagements, and accelerate pipeline
  • Propose, build and execute demand generation programs through multiple channels (email, SEO, PPC, social, webinar, events, digital, traditional, etc.)
  • Build a detailed understanding of our business and value proposition in order to communicate that to our customers and prospective customers.
  • Create marketing personas tied to specific customer needs and preferences and map digital buyers’ journeys
  • Communicate the value proposition of clients’ products/services and ensure marketing materials are on message and on voice
  • Track, evaluate and communicate on marketing performance measures and the effectiveness of campaigns through overall engagement, progression from leads through opportunities, and pipeline generated to continually improve ROI
  • Planning, coordination and execution of sponsorship and participation in partner programs, sponsorship, and events.
  • Use data, insights, and business intel to assist in the development of marketing ideas and programs, identify trends, track performance, improve conversion, and optimize spend
  • Lead, mentor and coach a digital marketing team member to continuously improve individual expertise and team performance

About you

  • B2B SaaS & Hubspot Experience ideal
  • Proven track record generating strong qualified lead volume against tracked metrics
  • Ability to manage multiple projects simultaneously
  • Strong growth track record with an understanding of how to demonstrate performance
  • Work both strategically and in hands-on fashion
  • Demonstrably creative thinker with strong analytical decision-making
  • Entrepreneurial attitude, self-motivated
  • At least a working knowledge across the entire marketing technology stack
  • Excellent communication skills to clearly convey ideas and data to a variety of audiences

Interested?

Speak to your contact at Org 3D who can answer any questions you have and set a call up with the client.

Not for you?

Refer somebody else. We’ll give you $1000 if they land the role!

Afternoons

After lunch, our target markets have risen, and so your duties will shift to maximising time with people on the phone. This will involve:

Business development
You’ll take the details gathered in the morning to reach out to new prospects, which may include phoning prospects, then booking in Zoom calls after.

Following up
Some clients and candidates will need a bit of chasing after you’ve spoken to them. This might involve getting interview feedback.

Headhunting
As for the candidates you previously headhunted who haven’t yet responded on LinkedIn, you’ll reach out to them again.

Wrapping up
You’ll perhaps confirm interviews, send calendar invites or proposals for retained projects. There will be a team debrief, and you’ll reflect to enable goal setting for the next day.

Mornings

Mornings are when all our clients, candidates and prospects are asleep, so this is our preparation time. This consists of mostly marketing activities:

Goal setting
Goal setting for what you will get out of the day is a crucial part of how we work. You should note that things change, so midweek you may have to tweak it to stay on track.

Communication
Overnight there may have been offers made, interview feedback, responses to marketing emails, or calls booked in. You’ll reply to these, so recipients will see it first thing their time.

Discovery
You’ll use the likes of Crunchbase, LinkedIn and ZoomInfo to discover exciting companies and their people’s details in our niche, and the best candidates to network with.

Build projects
This is gathering all the information from the previous step. You’ll set up email campaigns with tailored messaging, as well as create bespoke video pitches.

Need our help?Fill in your details and let us know a little more about the role(s) you’re looking to fill. One of the team will then be in touch to discuss how we can help.



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