Role: Senior Marketing Manager

Location: US Remote

Brightmetrics is an analytics tool that pulls together and organizes call and interaction data into customizable perspectives that make sense for teams.
They provide the ability to drill down into that data as far as necessary, enabling customers to understand not only trends but context to make better-informed business decisions.
Brightmetrics is intuitive, allowing slicing and dicing of data until the perspectives match any unique business challenges.
Whether customers use Brightmetrics UC Analytics™, Contact Center Analytics™, CCaaS Analytics™, or additionally with their REAL TIME Analytics™, Brightmetrics helps attain meaningful and actionable information that enables improvement of:
1. Customer Experience
2. Operational Efficiency and Productivity
3. Call/Agent Transparency
In addition to democratizing data for entire management teams, Brightmetrics offers unique insight for technical teams that help them deliver the optimal level of telephony services for their organizations.
Customers are able to gain an advantage; foreseeing challenges and making quick and informed decisions that will ultimately increase customer satisfaction and retention, as well as benefit the employee culture and brand.

Lead the development of demand generation and account-specific ABM strategy in partnership with the sales teams to create brand awareness, drive engagements, and accelerate pipeline
Propose, build and execute demand generation programs through multiple channels (email, SEO, PPC, social, webinar, events, digital, traditional, etc.)
Build a detailed understanding of our business and value proposition in order to communicate that to our customers and prospective customers.
Create marketing personas tied to specific customer needs and preferences and map digital buyers’ journeys
Communicate the value proposition of clients’ products/services and ensure marketing materials are on message and on voice
Track, evaluate and communicate on marketing performance measures and the effectiveness of campaigns through overall engagement, progression from leads through opportunities, and pipeline generated to continually improve ROI
Planning, coordination and execution of sponsorship and participation in partner programs, sponsorship, and events.
Use data, insights, and business intel to assist in the development of marketing ideas and programs, identify trends, track performance, improve conversion, and optimize spend
Lead, mentor and coach a digital marketing team member to continuously improve individual expertise and team performance

B2B SaaS & Hubspot Experience ideal
Proven track record generating strong qualified lead volume against tracked metrics
Ability to manage multiple projects simultaneously
Strong growth track record with an understanding of how to demonstrate performance
Work both strategically and in hands-on fashion
Demonstrably creative thinker with strong analytical decision-making
Entrepreneurial attitude, self-motivated
At least a working knowledge across the entire marketing technology stack
Excellent communication skills to clearly convey ideas and data to a variety of audiences