Role: Senior Marketing Manager

Location: US Remote

Package: $120k-$140k base + benefits

What they do

  • Brightmetrics is an analytics tool that pulls together and organizes  call and interaction data into customizable perspectives that make sense for teams.
  • They provide the ability to drill down into that data as far as necessary, enabling customers to understand not only trends but context to make better-informed business decisions.
  • Brightmetrics is intuitive, allowing slicing and dicing of data until  the perspectives match any unique business challenges.
  • Whether customers use Brightmetrics UC Analytics™, Contact Center Analytics™, CCaaS Analytics™, or additionally with their REAL TIME Analytics™, Brightmetrics helps attain meaningful and actionable information that enables improvement of:
  • 1. Customer Experience
  • 2. Operational Efficiency and Productivity
  • 3. Call/Agent Transparency
  • In addition to democratizing data for entire management teams, Brightmetrics offers unique insight for technical teams that help them deliver the optimal level of telephony services for their organizations.
  • Customers are able to gain an advantage; foreseeing challenges and making quick and informed decisions that will ultimately increase customer satisfaction and retention, as well as benefit the employee culture and brand.

Key Customers

Jeunesse | Sunrun | Hatch | Virginia Garcia Memorial Health Centre | City of Santa Rosa

About the role

  • Lead the development of demand generation and account-specific ABM strategy in partnership with the sales teams to create brand awareness, drive engagements, and accelerate pipeline
  • Propose, build and execute demand generation programs through multiple channels (email, SEO, PPC, social, webinar, events, digital, traditional, etc.)
  • Build a detailed understanding of our business and value proposition in order to communicate that to our customers and prospective customers.
  • Create marketing personas tied to specific customer needs and preferences and map digital buyers’ journeys
  • Communicate the value proposition of clients’ products/services and ensure marketing materials are on message and on voice
  • Track, evaluate and communicate on marketing performance measures and the effectiveness of campaigns through overall engagement, progression from leads through opportunities, and pipeline generated to continually improve ROI
  • Planning, coordination and execution of sponsorship and participation in partner programs, sponsorship, and events.
  • Use data, insights, and business intel to assist in the development of marketing ideas and programs, identify trends, track performance, improve conversion, and optimize spend
  • Lead, mentor and coach a digital marketing team member to continuously improve individual expertise and team performance

About you

  • B2B SaaS & Hubspot Experience ideal
  • Proven track record generating strong qualified lead volume against tracked metrics
  • Ability to manage multiple projects simultaneously
  • Strong growth track record with an understanding of how to demonstrate performance
  • Work both strategically and in hands-on fashion
  • Demonstrably creative thinker with strong analytical decision-making
  • Entrepreneurial attitude, self-motivated
  • At least a working knowledge across the entire marketing technology stack
  • Excellent communication skills to clearly convey ideas and data to a variety of audiences

Interested?

Speak to your contact at Org 3D who can answer any questions you have and set a call up with the client.

Not for you?

Refer somebody else. We’ll give you $1000 if they land the role!