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Role: Sr. Product Marketing Manager

Location: US Wide

Comp: Up to $175k

What they do

  • At BoostUp, their mission is to pull the revenue industry forward by creating a Connected Revenue Operations and Intelligence (RO&I) platform that brings together all front-line, customer and leadership roles, all data streams, and all operations, forecasting, and intelligence use cases under a single umbrella.
  • From day one, their founders believed in the power of data, the truth that comes from data, and the indispensable role of data in driving the future of sales effectiveness.
  • Inspired by the new digital data streams as selling became digital, they set off to create the first Connected Revenue Operations and Intelligence (RO&I) platform to serve an industry that was thirsty for innovation and connected experience for the entire revenue team to do their work – from forecasting, pipeline management, deal reviews and activity management.
  • They are experiencing rapid company growth and in their install base, and they’ve recently been named a top enterprise company to work for and bet your career on.
  • 80+ team members around the world
    $22M+ in total capital raised
    Ranked 46 enterprise tech start-up by Business Insider
    6 large institutional investors

About the role

  • Direct, develop and manage content – including web copy – in support of marketing plans and deliverables
  • Develop content and materials to enable sales teams to engage and influence customers and prospects
  • Work with customers and prospects to understand persona attributes to translate into marketing strategies, messaging, and collateral
  • Create persona profiles that map targeted prospects’ goals, challenges, and preferred information sources onto
  • BoostUp solution benefits, as well as recommend high-impact marketing campaigns, media, and tactics
  • Research and analyze competitive products and vendors to arm Sales, inform collateral creation, and to help define marketing campaigns
  • Cultivate and nurture close customer relationships in order to capture the authentic voice of the customer
  • Research and define customer segmentation to reach new markets, users, improve engagement, and drive
  • pipeline through more targeted campaigns and enablement efforts

About you

  • 5-7 years in a product marketing role at a high-growth B2B SaaS company (bonus: SalesTech/MarTech space)
  • Successful track record launching SaaS products working effectively across marketing and sales organizations
  • Excellent communication (written and verbal), interpersonal, and presentation skills
  • Builds relationships; has the appropriate diplomatic skills to work collaboratively with cross-functional teams
  • Strong business acumen; has the ability to establish and manage external relationships, and has the ability to represent BoostUp with clients.
  • Strong communication and presentation skills; is an effective communicator who thinks strategically, speaks easily to large and small groups
  • Able to crisply articulate technical concepts to executives and non-technical audiences
  • Experienced in conducting competitive analysis, including competitive matrices and battle cards
  • Proven track record in using visual storytelling to tell a story to customers

Interested?

Speak to your contact at Org 3D who can answer any questions you have and set a call up with the client.

Not for you?

Refer somebody else. We’ll give you $1000 if they land the role!

Afternoons

After lunch, our target markets have risen, and so your duties will shift to maximising time with people on the phone. This will involve:

Business development
You’ll take the details gathered in the morning to reach out to new prospects, which may include phoning prospects, then booking in Zoom calls after.

Following up
Some clients and candidates will need a bit of chasing after you’ve spoken to them. This might involve getting interview feedback.

Headhunting
As for the candidates you previously headhunted who haven’t yet responded on LinkedIn, you’ll reach out to them again.

Wrapping up
You’ll perhaps confirm interviews, send calendar invites or proposals for retained projects. There will be a team debrief, and you’ll reflect to enable goal setting for the next day.

Mornings

Mornings are when all our clients, candidates and prospects are asleep, so this is our preparation time. This consists of mostly marketing activities:

Goal setting
Goal setting for what you will get out of the day is a crucial part of how we work. You should note that things change, so midweek you may have to tweak it to stay on track.

Communication
Overnight there may have been offers made, interview feedback, responses to marketing emails, or calls booked in. You’ll reply to these, so recipients will see it first thing their time.

Discovery
You’ll use the likes of Crunchbase, LinkedIn and ZoomInfo to discover exciting companies and their people’s details in our niche, and the best candidates to network with.

Build projects
This is gathering all the information from the previous step. You’ll set up email campaigns with tailored messaging, as well as create bespoke video pitches.

Need our help?Fill in your details and let us know a little more about the role(s) you’re looking to fill. One of the team will then be in touch to discuss how we can help.



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