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Role: Head of Growth & ABX

Location: US Wide

Comp: $150k-$160k base + 10% bonus

What they do

  • At BoostUp, their mission is to pull the revenue industry forward by creating a Connected Revenue Operations and Intelligence (RO&I) platform that brings together all front-line, customer and leadership roles, all data streams, and all operations, forecasting, and intelligence use cases under a single umbrella.
  • From day one, their founders believed in the power of data, the truth that comes from data, and the indispensable role of data in driving the future of sales effectiveness.
  • Inspired by the new digital data streams as selling became digital, they set off to create the first Connected Revenue Operations and Intelligence (RO&I) platform to serve an industry that was thirsty for innovation and connected experience for the entire revenue team to do their work – from forecasting, pipeline management, deal reviews and activity management.
  • They are experiencing rapid company growth and in their install base, and they’ve recently been named a top enterprise company to work for and bet your career on.
  • 80+ team members around the world
    $22M+ in total capital raised
    Ranked 46 enterprise tech start-up by Business Insider
    6 large institutional investors

About the role

  • Own pipeline acceleration with high intent segments & key accounts
  • Develop and deliver high-touch ABX programs to targets identified by the demand and sales teams, moving prospects through the sales cycle and building prospect engagement that converts
  • Inform regional planning process and define marketing plans to create/accelerate opportunities, build executive relationships, and impact conversion on key accounts
  • Plan local events, online experiences, meetups, workshops, exec dinners, etc.
  • Act as marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings, and planning sessions
  • Create, execute, monitor, report, and follow-up on programs to generate a targeted number of meetings and demos
  • Support sales on logistics, execution and follow up of event programs
  • Develop pre-and post-show communication and ABM plan
  • Plan events and travel to select regions to provide onsite support to sales for events (as Covid restrictions lift – based on CDC guidelines)
  • Work cross-functionally to build dashboards for measurement of all events
  • Align all regional marketing activities to support the sales goals for marketing qualified accounts and opportunities
  • Manage measurement of every event program its impact through SFDC reporting, evaluate event/campaign ROI, and present recommendations for improvement and ensure department consistency in reporting
  • Project manage and import details around all field marketing events
  • Manage and maintain invoicing process and accounting for events to ensure consistent tracking

About you

  • Minimum 3 years proven experience in B2B marketing and events (enterprise software, SaaS, regional marketing experience a plus)
  • Experience with SFDC, HubSpot, and 6sense or other Account-Based Marketing tech a plus
  • Self-motivated, able to work autonomously and communicate with remote teams
  • Strong project management/organizational skills and the ability to successfully manage multiple initiatives at once
  • Strong interpersonal skills and the ability to coordinate across multiple departments
  • Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals

Interested?

Speak to your contact at Org 3D who can answer any questions you have and set a call up with the client.

Not for you?

Refer somebody else. We’ll give you $1000 if they land the role!

Afternoons

After lunch, our target markets have risen, and so your duties will shift to maximising time with people on the phone. This will involve:

Business development
You’ll take the details gathered in the morning to reach out to new prospects, which may include phoning prospects, then booking in Zoom calls after.

Following up
Some clients and candidates will need a bit of chasing after you’ve spoken to them. This might involve getting interview feedback.

Headhunting
As for the candidates you previously headhunted who haven’t yet responded on LinkedIn, you’ll reach out to them again.

Wrapping up
You’ll perhaps confirm interviews, send calendar invites or proposals for retained projects. There will be a team debrief, and you’ll reflect to enable goal setting for the next day.

Mornings

Mornings are when all our clients, candidates and prospects are asleep, so this is our preparation time. This consists of mostly marketing activities:

Goal setting
Goal setting for what you will get out of the day is a crucial part of how we work. You should note that things change, so midweek you may have to tweak it to stay on track.

Communication
Overnight there may have been offers made, interview feedback, responses to marketing emails, or calls booked in. You’ll reply to these, so recipients will see it first thing their time.

Discovery
You’ll use the likes of Crunchbase, LinkedIn and ZoomInfo to discover exciting companies and their people’s details in our niche, and the best candidates to network with.

Build projects
This is gathering all the information from the previous step. You’ll set up email campaigns with tailored messaging, as well as create bespoke video pitches.

Need our help?Fill in your details and let us know a little more about the role(s) you’re looking to fill. One of the team will then be in touch to discuss how we can help.



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