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Role: Head of Content Marketing

Location: US Wide

Comp: Up to $130k-$150k + 10% bonus

What they do

  • At BoostUp, their mission is to pull the revenue industry forward by creating a Connected Revenue Operations and Intelligence (RO&I) platform that brings together all front-line, customer and leadership roles, all data streams, and all operations, forecasting, and intelligence use cases under a single umbrella.
  • From day one, their founders believed in the power of data, the truth that comes from data, and the indispensable role of data in driving the future of sales effectiveness.
  • Inspired by the new digital data streams as selling became digital, they set off to create the first Connected Revenue Operations and Intelligence (RO&I) platform to serve an industry that was thirsty for innovation and connected experience for the entire revenue team to do their work – from forecasting, pipeline management, deal reviews and activity management.
  • They are experiencing rapid company growth and in their install base, and they’ve recently been named a top enterprise company to work for and bet your career on.
  • 80+ team members around the world
    $22M+ in total capital raised
    Ranked 46 enterprise tech start-up by Business Insider
    6 large institutional investors

About the role

  • Develop product messaging and positioning. Create persona profiles that map to target prospects’ goals and challenges
  • Own Product Experience, (PLG) Content and engagement of target audience on website with goal to convert
  • Own creation of Product Tours, screenshots, and product videos
  • Create targeted messaging for website, sales materials, and market-facing collateral such as data sheets and success stories (interview customers & write stories)
  • Monitor and improve bounce rates, time on page, enhance web traffic flow, and SEO to improve conversion rates.
  • Improve key website KPIs including bounce rate, organic traffic volume, CTA engagement rate and visit to lead conversions. Set up reporting in conjunction with RevOps
  • Coordinate with DG, PMM etc to update and maintain other areas of the website
  • Enable Sales & Maintain our sales enablement platform, ShowPad (in with PMM)
  • Work with Demand Gen, Product Marketing and other members of the team to write SEO friendly copy for website, ABM landing pages, content tiles and blurbs to support campaigns
  • Improve performance, design and manage development of a world-class website experience, including account-based experiences, product-lead experiences, chat bot, content, and future website personalization efforts. Measure and optimize
  • Coordinate with demand gen, product marketing, agencies, and the field team to align company narratives, product launches, and promotions and update website accordingly
  • Develop sound project timelines, prioritize tasks, and define scope in partnership with the stakeholders involved
  • Leverage Google Analytics or other tools to analyze heat mapping, channel performance and A/B testing to drive continuous improvement
  • Manage effective keyword strategy across organic and paid channels
  • Lead content management with Showpad, Hushly/Uberflip and other content management tools

About you

  • 3+ years experience of SaaS/B2B/high-tech campaign management, and knowledge of account-based marketing strategies
  • Strong short-form writing skills required
  • In-depth experience in strategy, analytics, and applications; includes UX, web design, content hub, chat bot, and ABM platforms a plus
  • Outcome-focused and deadline-driven project management and customer service skills, serving multiple teams, tracks of work, deadlines and budgets
  • Experience managing a corporate website, with keen understanding of front-end development, content authoring and website auditing. (Hubspot or WordPress experience is preferred.)
  • Experience managing and/or implementing web redesign/development projects for high quality user experience among diverse audiences a plus
  • Strong project management/organizational skills and the ability to successfully manage multiple initiatives at once
  • Knowledge of Search Engine Optimization best practice
  • Knowledge of emerging technologies and trends in the software development industry such as ABX platforms (such as 6sense or Demand Base) and intent data integration to drive relevant experiences
  • Experience with marketing automation platforms such as HubSpot or Marketo and conversational platforms such as Drift or Qualified is an asset. Content management with Showpad, Hushly, Uberflip a plus.
  • Ability to work proactively, independently and/or on a team with strong attention to detail and high standards in delivery quality

Interested?

Speak to your contact at Org 3D who can answer any questions you have and set a call up with the client.

Not for you?

Refer somebody else. We’ll give you $1000 if they land the role!

Afternoons

After lunch, our target markets have risen, and so your duties will shift to maximising time with people on the phone. This will involve:

Business development
You’ll take the details gathered in the morning to reach out to new prospects, which may include phoning prospects, then booking in Zoom calls after.

Following up
Some clients and candidates will need a bit of chasing after you’ve spoken to them. This might involve getting interview feedback.

Headhunting
As for the candidates you previously headhunted who haven’t yet responded on LinkedIn, you’ll reach out to them again.

Wrapping up
You’ll perhaps confirm interviews, send calendar invites or proposals for retained projects. There will be a team debrief, and you’ll reflect to enable goal setting for the next day.

Mornings

Mornings are when all our clients, candidates and prospects are asleep, so this is our preparation time. This consists of mostly marketing activities:

Goal setting
Goal setting for what you will get out of the day is a crucial part of how we work. You should note that things change, so midweek you may have to tweak it to stay on track.

Communication
Overnight there may have been offers made, interview feedback, responses to marketing emails, or calls booked in. You’ll reply to these, so recipients will see it first thing their time.

Discovery
You’ll use the likes of Crunchbase, LinkedIn and ZoomInfo to discover exciting companies and their people’s details in our niche, and the best candidates to network with.

Build projects
This is gathering all the information from the previous step. You’ll set up email campaigns with tailored messaging, as well as create bespoke video pitches.

Need our help?Fill in your details and let us know a little more about the role(s) you’re looking to fill. One of the team will then be in touch to discuss how we can help.



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